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September 12th 2010

The London Long Copy Challenge
The London Long Copy Challenge
Got an email from the folks at CBS Outdoor, advertising agency. They are running a competition to demonstrate that long copy is not dead in tube ads!

All you need to do is provide long copy for a tube ad. I suppose when you think about it, long copy is good for a poster on a tube platform because you often find yourself staring at posters when waiting on a train because you have nothing else to look at, and you have time to read it.

More info below.

Related Links

The London Long Copy Challenge

CBS Outdoor

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