|September 12th 2010|
The London Long Copy ChallengeGot an email from the folks at CBS Outdoor, advertising agency. They are running a competition to demonstrate that long copy is not dead in tube ads!
All you need to do is provide long copy for a tube ad. I suppose when you think about it, long copy is good for a poster on a tube platform because you often find yourself staring at posters when waiting on a train because you have nothing else to look at, and you have time to read it.
More info below.
The London Long Copy Challenge
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